The book:
The Product Momentum Gap

Authors: Andrea Saez & Dave Martin

Elevate Your Business Strategy with “The Product Momentum Gap”.

Are your product, marketing, and sales teams struggling to sing the same tune? “The Product Momentum Gap” is the handbook for leaders who aspire to create a symphony of success. In its pages, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer.

Ready to take your business to the next level? Get your hands on “The Product Momentum Gap” and set a course for extraordinary success.

What People Are Saying

“The Product Momentum Gap is something that every organisation needs to watch out for!  It's going to bust your momentum, slow your sales, and drain your focus. To beat the gap, Andrea and Dave offer a pragmatic set of tools that directly connect product development to customer value.  For businesses seeking to enhance their product development processes and maintain a competitive edge, this is a must-read."

— Kate Leto, Executive Coach for Product Leaders

“If you're stuck in a Momentum Gap, Andrea and Dave have an approach that will get you back to the basics for what matters. The Product Value Creation Plan is a guiding light for your way out of the gap. It will focus your team on your product vision and step you through a process to prioritize relevant goals leading to your desired outcomes. This book is packed with actionable steps and proven examples to get momentum headed in the right direction.”

— C.Todd Lombardo, Co-Author, Product Roadmaps Relaunched

“Must read book for founders scaling tech companies who want to maintain high product development pace and strong ROI from product engineering."

— David Peto, CEO & Co-Founder, General System

Take a look inside…

  • Find out if your company is in the Product Momentum Gap and discover how to escape the gap or avoid it. Learn how the Product VCP supports leadership to scale while building products people love.

  • Step-by-step practical guide to defining value assumptions and connecting value creation to user behaviour. Learn how to build your Product VCP.

  • Use the product VCP to defuse the conflicting viewpoints of how your product will create more value. Discover the power of aligning teams.

  • Embrace the Product VCP to remove hiding places and focus teams not on feature delivery but on value creation.

  • Use the Product VCP to inform market positioning and reach the product’s potential.

  • Collection of templates ready for you to use with your teams.

About the Authors

Dave Martin

With over 20 years of experience in the world of product development and leadership, Dave has supported a range of companies, including Google, GitLab, Adobe, Snyk, Contentful, BT, Tes Global, Ometria, Evotix and Mention me. He has led new product development from zero to millions of ARR and navigated the complexities of scaling high-growth products. He has played a strategic role in M&A to accelerate product strategy.

Andrea Saez

Andrea has collected expert knowledge from over a decade of bridging the gap between product and customers, in a specialisation now known as product marketing. Working with ambitious startups and scale-ups including ProdPad, airfocus, and Trint, she has influenced and executed strategy, positioning, and cross-team collaboration. She is a go-to advocate for best-practice product roadmapping and is active in the product community as a speaker and writer.