The whole team. Actually using AI.
Be the founder telling the AI story, not the one hearing it. We work alongside you to embed AI capability across every function of your scaling tech company.
Everyone’s talking about AI. Very few companies are creating an advantage.
Most scaling companies have some AI activity. Scattered experiments, a few enthusiasts, maybe a pilot. But the gap between activity and advantage is where the real risk of getting left behind lives.
You hear the noise, but you don't have a plan.
There's pressure to move to AI. But no clear picture of where you actually are, which opportunities matter most, or what order to tackle them in. So nothing meaningful starts. We will help you:
Audit where you actually are across every function
Identify the highest-leverage opportunities and how you'll measure them
Build a sequenced roadmap
Outcome:
A clear transformation roadmap that covers every team, not just engineering.
Your non-technical teams are locked out.
AI gains are concentrated in engineering. Product, ops, finance, and marketing are still doing everything manually. You're transforming one department, not the business. We guide you to:
Set up policy, connectors, governance, and a regular rhythm
Kickstart with champions who build in their team's context
Embed into daily operations, so AI becomes how the team works
Outcome:
Every function is working with AI as standard practice.
It doesn’t stick.
The advantage is lost.
Champions move on. New hires arrive without context. Priorities shift. The AI practices quietly fade. Next quarter, you're back to scattered adoption, starting again.
Build AI into onboarding and team standards
Maintain the rhythm as tools and capabilities change
Develop internal ownership so it runs without you
Outcome:
AI capability that compounds over time instead of decaying.
Done with you. Not done to you.
We work alongside your team across three phases. Real workflows, real tools, measurable change that survives when we leave.
01: Plan
Audit, prioritise, sequence.
We map every function against an AI opportunity. Identify the highest-leverage use cases. Define how you'll measure them. Build a sequenced roadmap your board can see, and your teams can act on. You leave with a plan, not a slide deck.
02: Embed
Champions, rhythm, daily practice
We set up the infrastructure, educate teams, and establish governance. Champions in every function build the commands, skills, and agents that fit their context. Regular meetings to share progress, get help, and celebrate wins. AI becomes how work gets done.
03: Sustain
Ownership, standards, compound growth
AI is built into onboarding and team standards. The rhythm evolves as tools change. Internal ownership develops so it runs without us. The system compounds rather than decays, and survives as people, priorities, and tools change.
Trusted by
Meet Your Transformation Partners
Dave Martin
Two decades of building and leading product teams in scaling tech companies. CPO roles that led to further funding and exits, including TES (PE exit) and ContentCal (acquired by Adobe).
“Now I help founders and leadership teams turn AI from a line item into an operational advantage. Not by running workshops about theory, but by working alongside your teams to change how they actually operate.”
Dave is the Amazon best-selling author of The Product Momentum Gap, a leadership coach supporting tech firms like Gitlab, Adobe, Snyk, and 100s of start-ups. He isa regular conference speaker; you might have seen him at Productized, Mind the Product, SaaStock, or ProductTank.
Robert Peake
A decade as a hands-on CTO in startups and scaling companies, followed by another decade coaching hundreds of executives in effectiveness and serving as a fractional CTO. Clients include AT&T Warner Media, Rackspace, London Business School, and The Scottish Government. Former CTO of the David Allen Company (Getting Things Done), where he built the systems that scaled GTD globally.
Robert has been writing code for AI since 1996. He brings that rare combination of deep technical credibility and the ability to make transformation stick across non-technical teams. UC Berkeley Regents' Scholar, ICF-aligned coach, and someone who's been thinking seriously about how AI changes work long before it became a boardroom topic.
Get Started
Be the founder telling the story.
Not the one hearing it.
Book a 30-minute discovery call. We'll map your AI opportunity and tell you honestly whether this programme is the right fit.